Hi ,

As the year draws to a close, our team at GoodWolf has been taking a breath and a moment to reflect. It’s been a big year. A beautiful, stretching, surprising year.

A year that gave us much to be grateful for, given our clients and their community-centred work; and then reminded us how fragile that good can be, following the tragic events in Sydney this last weekend. 

We hope you enjoy your time to reflect and be with family, friends and community this holiday, and be reminded about what's most important, after all; connection.  

GoodWolf also crossed an exciting milestone recently: 200 clients.

Yes! Two hundred organisations, leaders, and communities who trusted us with projects large and small — from the arts to medical research, education to criminal justice, First Nations initiatives to family foundations, family offices, peak bodies, and purpose-driven social enterprises. Each project different and unique, but each reminding us why we do what we do.

We look forward to sharing reflections and learnings from this work in the New Year, and how we are refining our mission and strategy.

Our team has grown too, from three to six colleagues who care deeply about this sector and each other. With that growth has come more capacity for connection, creativity, and craft — and more laughter, more learning, and more of the alchemy that happens when people who genuinely enjoy working together get to support organisations doing world-changing work.

Jess Wolff joined as a Consultant and joins Simon in our Melbourne Office, and Loretta is an Associate Senior Consultant working on a couple of key clients across the Sydney and Melbourne markets. Nina, Balveen and Hannah continue to build a strong network and professional community based in Brisbane, while supporting clients interstate.

As we reflected at a recent team offsite, we’ve found ourselves returning to the story that inspired our name — the Cherokee teaching of the two wolves that live within us. One wolf embodies fear, anger, scarcity, ego. The other represents compassion, generosity, courage, hope.

The story ends with a simple truth: the wolf that wins is the one you feed.

This year, you helped us feed the good wolf.

Through every conversation, workshop, strategic rethink, governance challenge, and bold new idea, we saw leaders choose connection over fragmentation, essentialism over noise, and possibility over constraint. 

We witnessed delight in moments of clarity and shared purpose. And we saw alchemy emerge, not magic exactly, but the quiet transformation that happens when people commit to doing things just a little better, together.

In many ways, GoodWolf is less a company name and more a compass. It reminds us daily of the principles we champion with our clients as they navigate big changes and challenges and towards bigger opportunities to enhance outcomes and impact in community:

Connection; Essentialism; Delight; Alchemy.

These principles are our anchors, and you’ve been part of holding them steady.

Thank you for your trust, your partnership, your generosity, and for the good work you do, often quietly, often against the odds, and always for the benefit of communities across Australia, and beyond.

Here’s to a restorative break, a hopeful new year, and many more chances to feed the good wolf.

With gratitude,
The GoodWolf team

Simon, Nina, Balveen, Hannah, Loretta and Jess

We hope you’ve enjoyed this edition of The GoodWolf.  

Please reach out or share a comment with us at hello@goodwolf.com.au or contact one of the team directly. 

Not subscribed yet? Don't miss out on our next quarterly newsletter!